The SSI Difference

Exclusive Data Sets

The Beauty Supply Channel is an independent channel shopped exclusively by Multicultural consumers. This channel represents nearly 45% of multicultural beauty sales.

SSI is the only company in the world that provides comprehensive syndicated data & insights reporting for this channel and valued shopper.

We have worked “on both sides of the conference room table” as Client/Brand Marketers and as Agency principals so we know and have lived the unique challenges that each faces – and we use that insight to guide how we work.

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